When it comes search engines, google is still the king, and they are doing everything they can to maintain their lead, in the hope of offering it’s search users better results, on official google blog it is estimated 11.8% search results will be affected by this update, in another word, almost 12% of google search results are useless or of low quality. They planned and started the update about one year ago, and recently I see some of my ranks were lowered considerably, but almost all the ranks promoted by articles and blog posts were not affected, some of the keywords even ranked better than before, it becomes clear that linking campaign the old way is the thing of past, probably due to link spamming sites being downgraded by google.
What is old way of link building any way? There are a lot of SEO company out there are doing this, they put your links on websites which only exist for holding links, the content on those sites will never be updated, and most of them are useless, we call these sites link spamming sites. New google algorithm most likely will punish these link spammers, all the links on those websites will have the same fate.
Let’s check out a few examples. When I got into online marketing long time ago, I needed to rank the keyword, machine chains, of course with old way of link building, a lot of sites I used had too many links, and those sites had only links, no real content at all. This strategy worked in the beginning, eventually the keyword could be found on first page, the honeymoon lasted until google changed it’s mind. Something opposite happened to this keyword, chain puller , we put the link in relevant context, almost no plain links, the rank for this keyword is making me real happy. Old and outdated linking campaign lost to content linking, what’s next? In fact the only thing matters here is content, so if you create great content, your rank will improve over time, since search engines are another kind of readers. It’s never too late to build good blogs for business purpose, for instance let’s examine this one, best smartphone 2011 , I didn’t put too much effort into it from start, but I never stopped posting, and to my surprise, I have high ranks for some of competitive keywords. Now you can see, blog marketing with great content is the way to go. Say you’re building your own bogging network, for instance SUV cargo net, then it will be easier to do article marketing.
At the end of day all you have to do is to create quality content, publish and share with people, in the mean time advertise your business with your content, as long as you don’t stop doing this, you will win over customers and search engines. Persistence and patience are the keys to success, you shouldn’t expect things to improve overnight, it doesn’t matter you’re doing SEO or advertising your business, now all we need to do is to share our love for creating and sharing great content and not to worry about the search results every day. When publisinh articles, I prefer ezine, new article will be indexed within an hour if not minutes, popular blogs will get your post indexed as soon as you post it, I believe you should see for yourself, let’s look at this one, traffic cones, , quality content, nice presentation, indexed by google, this article serves it’s purpose well.
Last but not least, we have hot social media now, no one can afford to not using them. For wordpress blogs, I recommend twitter tools, sign up for a twitter account and create a new application, link your blog to twitter, you should choose to post a tweet for every new post, it’s easy and really useful, if you don’t use this tool it’s just too bad.